2011年4月3日星期日

Youku to Launch China's Most Ambitious Web Serial

Youku (NYSE: YOKU), China's leading Web television business, announced these days that it's going to launch an animated web serial, Skip Puff , this April. The brand new series could be the company's most ambitious internet serial to date, with 104 seven-minute episodes planned above eight seasons.

Skip Puff can be a natural continuation of the first feature Skip Puff ' s Goldfish Bowl, an animated brief that premiered final November as one of the movies in Youku's 11 Degrees New Media Movie Project, a partnership in between Youku, Chevrolet Cruze, and the China Film Group. The trailer for the upcoming series has long been viewed greater than 220,000 times over the previous week, suggesting that it will share the reputation with the unique movie, which was seen more than five million times and linked in roughly two million tweets, making it the most-tweeted in the eleven Degrees movies.

Positioned as a Chinese Sex and the Metropolis, Miss Puff may have weekly dates with Youku's 280 million on the internet viewers. Each episode will revolve about an object inside the titular materials girl's everyday daily life, offering Miss Puff an opportunity to contemplate the vicissitudes of fast-paced Chinese urban daily life and presenting a product placement possibility for advertisers like GM and Lenovo.

Created by Beijing-based independent animator Pi San, Skip Puff explores the social mores of youthful white-collar experts by way of the persona of its title character, a doe-eyed youthful Beijing freelancer who bears over a passing resemblance to French actress Audrey Tautou and Chinese songstress Faye Wong. Much like the authentic movie, the new animations blend animated characters with live-action backgrounds, bringing a degree of realism for the animation. Together with the incorporation of viewer feedback in the series' plot arcs, Miss Puff will engage viewers with storylines that they can relate to.

Youku is no stranger to producing on the internet series, getting premiered China's first web serial, Hip-Hop Workplace Quartet, in 2008. Soon after three seasons, the demonstrate handed one hundred million views final August.

Miss Puff is getting created by Youku Unique, Youku's in-house content manufacturing division. Youku Original is really a important portion in the company's material technique, which pursues a combination of licensed professionally created content, self-produced content material from Youku Authentic, and user-uploaded content material. With Skip Puff , Youku Original will proceed to blend engaging material, social relevance, and cutting-edge marketing and advertising to make a sequence that will engage and delight the viewers advertisers desire to get to.

About Youku

Youku.com Inc. is China's top World wide web television firm. Our Web television platform permits consumers to search, see and share high-quality video clip content swiftly and simply across numerous units. Youku, which stands for "what's greatest and what is cool" in Chinese, will be the most acknowledged online video clip brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU".

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